Industrial Marketing White Papers from ThomasNet

	White Paper: Aligning Your Internet Marketing with Your Business Plan This white paper reviews the relationship between internet marketing efforts and business objectives. This paper discusses the latest trends, challenges and practical advice on how to approach aligning industrial marketing efforts in an interactive world.
	White Paper: Is Your Website Winning You Business? This white paper focuses on the best practices and stumbling blocks associated with leading industrial website design as it relates to effective prospect engagement and lead generation.
	White Paper: How to Use Measurement to Manage your Website as an Effective Sales Channel This whitepaper shares why and how to measure ROI. Proving ROI can add credibility to your marketing programs and guide you on a path to success in our website's contribution to sales.
	White Paper: Industrial Marketing Online: Getting Industrial Buyers and Sellers on the Same Page This white paper covers the online disconnect between industrial buyers and sellers as revealed in a study conducted by ThomasNet and Google. Today's industrial prospects are expecting the same level of information and interaction from industrial websites as they regularly find from consumer web destinations.

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