Baseball’s recent All-Star Game means it’s the middle of summer and baseball season, and many of us are doing whatever we can to keep cool. Sweating over your marketing program shouldn’t be one of your concerns, though, so let’s take a look at how baseball can help with your ROI measurement.
Even non-baseball fans are probably familiar with the basic statistics of the game: batting average, home runs, runs batted in (RBI), and so on. These numbers are similar to standard web metrics like site visitors, social media followers, and email list subscribers. How so?