Can understanding industrial buying behavior increase sales?

89% of industrial buyers say they compare multiple suppliers when sourcing. The majority, (64%) evaluate 2 to 3 companies before making a buying decision.*

What does this mean to you?

Between smart phones, Wi-Fi and the pervasive presence of on-demand digital information, industrial buyers have more access to information resources than ever before. If you don't have a continual and pervasive presence online, engineers and industrial buyers will source from your competitors, and you'll lose out on new sales opportunities.

This is just one of hundreds of facts Thomas knows about industrial buying behavior. Each month, we conduct surveys among industrial buyers whose job functions include engineering, purchasing, general management and manufacturing/production operations.

When you partner with us, we arm you with this business intelligence so you can increase your marketing ROI. Contact us now to learn more.

How Buyers Search Online Nearly 60% of buyers use 3 or more keywords when searching for industrial products/services. more	Purchasing Authority 2 to 4 people must be involved for purchases up to $50,000 for 55% of industrial buyers. more	Value of Supplier Emails 61% of industrial buyers have made a purchase from a supplier they learned about via email. more
Social Media & Sourcing Nearly 46% of industrial buyers advise suppliers who want their business to have presence on LinkedIn. more	Info that Influences Buyers 82% of industrial buyers need detailed product information and 74% need specializations/ expertise information. more	Job Priorities for Buyers 53% of technical buyers and engineers rely on supplier websites to determine if they can help meet job goals. more