B2B Strategies

May 2012

What does Social Media Mean for Your Business?
5.8.12, AllTwitter
Now that 53% of businesses are actively using Social Media, a strong campaign can increase website traffic by nearly 300%. Read more...

Should You Host Your Blog On-Site or Off-Site?
4.16.12, MarketingProfs
Many variables come into play when considering how to host your blogs. Do you know which one will work best for your company? Read more...

April 2012

Gain a Competitive Advantage with Social Media
4.30.12, Industry Today
6 tips on how your company can have success and outpace the competition using Social Media channels. Read more...

Lead Generation: Are We Entering a Golden Age?
4.30.12, BtoB Online
Using one method to generate leads just won't make the cut in today's market. You may need a strong mix of the old-fashioned approach along with social media channels to gain higher conversion rates. Read more...

5 Secrets for Better B2B Marketing
4.23.12, CMO.com
The ROI of marketing tactics and campaigns are trackable and measurable, but many companies are not taking advantage of this. Read more...

2 Ways to Fix Your Marketing and Sales Systems
4.21.12, Business 2 Community
Keeping the buyers’ needs and behaviors in mind can close the gap in your current sales and marketing system. Read more...

4 Things that Separate Good Sales People from Great Sales People
4.19.12, Business Insider
Focusing less on positioning and more on customer needs can set you apart from the pack in B2B sales. Read more...

5 Time-Tested Tips for Your Online Marketing
4.13.12, Flip2Market
These age-old marketing techniques still apply to today’s online marketing environment. Read more...

5 E-mail Marketing Musts
4.12.12, BtoB Online
Here are some key e-mail marketing tactics all B2B companies should employ this year. Read more...

6 Ways to Use LinkedIn to Generate Qualified Leads
4.06.12, Optify
Here’s how to get the most out of your company’s LinkedIn presence. Read more...

5 Tips for Better B2B Tweeting
4.06.12, MarketingProfs
B2B marketers can improve the effectiveness of their Twitter activities with these tips. Read more...

7 Tips to Boost Your Sales Intelligence
3.28.12, InsideView
Align your sales personnel’s personality and selling styles with these performance boosting techniques and tools. Read more...

March 2012

12 Reasons B2B Marketers Should Have a Blog
3.27.12, New Incite
Many marketing professionals doubt the value of a company blog. Here are 12 tangible benefits you can gain by starting one today. Read more...

Is Complacency Killing Your Marketing?
3.27.12, Forbes
If you’re not focusing on customer retention, you could be missing opportunities to expand your business, according to a new study by Ernst & Young. Read more...

Why Social Engagement is Lead Nurturing
3.20.12, Business to Community
The longer buying cycles of B2B sales makes building business relationships crucial. Connections on social media create opportunities to build those relationships. Read more...

3 Ways to Reduce Opt-outs from B2B E-mail Marketing
3.15.12, BtoB Online
When a customer opts out of your marketing e-mails, you lose an opportunity to create sales. Here are some tips for cutting down the amount of opt outs you get. Read more...

4 Ways to Humanize Your Business with Online Video
3.13.12, OnlineVideo.net
Don’t underestimate the value of humor in reaching potential clients. Read more...

SLIDESHOW: 7 Tips for Supporting B2B Sales with Social Media
3.08.12, Slideshare.net
Don’t use social media as a silo—integrate it with sales. Read more...

INFOGRAPHIC: Lead Response and the 5-Minute Rule
3.06.12, MarketingProfs
Sales leads are a lot like punch lines in that timing makes a difference. Read more...

2 Tips for Getting More Longtime, Loyal Customers
3.01.12, Rain Today Blog
Does 80% of your business come from 20% of your clients? If so, you’re not alone. Here’s some advice for turning more customers into long-term clients. Read more...

February 2012

6 Ways to Leverage Relationships for Today’s B2B Sales
2.27.12, Developing Your B2B Sales Skills
The “good old days” of “good old boy” networks are long gone, but the relationships still rule in B2B sales. Here’s how to leverage them in 2012. Read more...

5 Surprising Reasons Businesses Should Be On LinkedIn
2.22.12, Likeable.com
The growth of LinkedIn over the past few years has led to a few compelling statics for why any business—including industrial companies—should have a presence on the network. Read more...

The High Cost of Lengthening Sales Cycles
2.21.12, Alinean.com
Many B2B companies’ sales processes are taking longer and longer with each passing year. Why is this happening? And what is the cost to B2B companies? Read more...

Why Content Marketing Works
2.21.12, Business to Community
Here’s a quick explanation of the psychology behind content marketing and the reason it is a successful B2B marketing tactic. Read more...

3 Tips for Using Social Media in B2B
2.14.12, Business to Community
Industrial companies considering adding social media to their sales and marketing mix can use this advice to get started. Read more...

You Are Already Behind on Your 2012 Sales Goals
2.08.12, Customer Think
It’s easy for B2B sales to get off track in the first few months of the year. Here are 10 reasons why your sales may already be lagging and how you can pull up from behind. Read more...

What Kind of Sales Rep Does Best in B2B?
2.03.12, Forbes
A survey of more than 6,000 sales representatives across numerous industries identified five different selling styles. But only one is the most effective in the B2B environment. Read more...

Video: 4 Ways to Add Sincerity to Your B2B Sales
2.03.12, Business to Community
How does maintaining warmth and honesty help you sell in the B2B environment? And how can you apply these traits to your sales efforts? Read more...

January 2012

Using Social Media to Improve B2B Marketing Effectiveness
1.27.12, Business 2 Community
Despite the beliefs of some, B2B marketers are reaping more value from social media than B2C. Read more...

Why Being No. 1 on Google Isn’t Enough
1.23.12, Talent Zoo
Where you rank on Google’s search results page is less important to your overall online marketing strategy than you think. Read more...

Where Social Media and B2B Sales Meet
1.23.12, Forbes
An interview with Phil Arturi, president of White Hawk Sales Partners, on the integration of social media and B2B sales. Read more...

3 Ways to Leverage the New LinkedIn Company Pages
1.17.12, Web Pro Business
LinkedIn recently redesigned its company pages, giving marketers new tools to help them promote their brands. Here’s some tips on how to make use of these new features. Read more...

12 Mantras for B2B Marketing in 2012
1.03.12, Customer Think
Ring in the New Year with some new objectives and strategies for your B2B marketing. Read more...

7 Marketing Tactics You Should Not Deploy
1.03.12, B2B Marketing
Simplify and humanize your marketing efforts by dropping these bad habits. Read more...

5 Tips for Creating a B2B Social Media Strategy
1.03.12, Econsultancy
Taking the time to create a social media strategy will help boost the effectiveness of such platforms in B2B marketing and sales activities. Read more...

December 2011

5 Buyer Behaviors That Will Affect B2B Marketers in 2012
12.21.11, Business 2 Community
B2B organizations need to rethink many of their existing ways of engaging buyers. Here are five trends in B2B buyer behavior that you should target next year. Read more...

12 B2B Social Media Marketing Trends for 2012
12.20.11, Social Media B2B
Many marketers agree that 2012 will be a big year for social media. Here are 12 predictions for how these platforms will be used in 2012. Read more...

5 Tips for More Effective Video Marketing
12.15.11, Talent Zoo
Smart marketers, both B2B and B2C, are using video to increase engagement with customers. These best practices can ensure you get the most out of each video. Read more...

5 Ways to Keep B2B Sales Moving Over the Holidays
12.06.11, Sales Staff
In addition to being year-end for many sales personnel, the holiday season can be a slow time. Here are some tips to keep sales leads from going stale. Read more...

Watch Out For These 5 B2B Sales Trends in 2012
12.02.11, CBS Money Watch
Expect 2012 to bring a surge of changes to the B2B sales landscape, in particular these five buying and selling trends. Read more...

4 Tactics B2B Marketers Should Consider in 2012
12.02.11, Customer Think
As the B2B landscape evolves, marketing professionals should focus on these four tactics next year to keep their strategy fresh. Read more...

November 2011

Thomas Industrial Network One of "10 to Watch"
11.28.11, ThomasNet News
Research and advisory firm Outsell, Inc. describes Thomas Industrial Network as a “spry and agile tech company” in recognition of its numerous offerings, which address industrial businesses’ sales and marketing challenges. Read more...

7 Tips for More Effective Networking
11.23.11, Business 2 Community
Whether via social networks or vis-à-vis, here are some guidelines for better networking results. Read more...

5 Things All Industrial Marketers Should Do
11.15.11, My Madison
B2B marketing today is all about building relationships. Here are some tips for manufacturers and distributors to get the most out of your marketing efforts. Read more...

More B2B Marketers Using Social Media Than B2C
11.16.11, BtoB
A recent online study shows that 86% of B2B marketers are using some form of social media, compared to 82% of B2C companies. Read more...

Do Not Ask This Sales Question
11.11.11, American Express Open Form
Oftentimes in sales, a single poorly placed word can be the difference between closing a deal and losing it. Here is one question that will surely doom any sale in progress. Read more...

So You Use Social Media... But Do You Understand it?
11.11.11, Daily Blog World
A recently study by eMarketer shows that many B2B marketing professionals are using social media. But the data also reveals the many lack effective strategies. Read more...

5 Ways Industrial Marketers Can Use Videos
11.02.11, Talent Zoo
Studies have shown that video marketing increases conversion rates and improves search rankings. Here are five ways to incorporate videos into your B2B marketing. Read more...